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All Posts
8/20/24 Article #1
"Good writing is the most profitable way to gain attention, acquire new clients, expand your business, show people you’re a pro at what you do, and beat out any competition."
8/24/24 Article #2
"Do you sometimes feel like you're not looking for some product, instead it is looking for you... in a non appealing way."
The Better You Write, The More Sales You Get
Good writing is the most profitable way to gain attention, acquire new clients, expand your business, show people you’re a pro at what you do, and beat out any competition.The ability to write effectively is just like having a superpower.
There's just one problem.Most writing by most businesses is terrible. It is boring. Artificial. Rambling. Sleep inducing.And it makes no difference where you live because this isn't a local issue. Every country and language faces the same challenge!Why? There are several reasons. School has failed us. Writing is not the same thing as speaking. On top of that, many people don't know how to make their writing more engaging.However, the 'why' is not important. What actually matters is 'how'. Specifically…
How To Fix Bad Writing Forever
In this series of blogs, I will share with you the tips and tricks I use to write articles, video scripts, blog posts, tweets, and other content. And the best part of this is, well we are doing this the fun way.I don't care about the subject of a sentence, a "helping verb," or a "demonstrative pronoun." We'll leave all of that to the English teachers.What we’re going to talk about is how to write words that sell.Let’s get into it:
The Quickest Way To Get People To Read Your Stuff
The first stage is to hook readers to read what you wrote right? Even if it's the best article or argument you've ever written. It wouldn't matter if they clicked away before you got to the point.Imagine a newspaper. Many lines formatted very closely together. Dense. You look at that page and think, 'pfffffffff, are we going to have to read through all that?'Look at the article you're currently reading.Looks easier to read than a newspaper. Doesn't it.
That's because I make it easy for you to get started. Short paragraphs. Sentences are easy to understand. No nonsense or long sentences.
Short Form VS Long Form Content
So, should you make everything easy? Cut it up like baby food? Speak as if you were talking to a kid on Adderall.Nope.However, you must be aware of how you format your content. It doesn't matter whether it's video, audio, or text.Your material must engage readers and keep them doing their job, Reading.
That's just the beginning. There is much more to come.
Talk soon, Kaisei.P.S. Do you want to know how I would guarantee that your prospects are glued to their screens, unable to leave your content?Get in touch with my agency today. If we're a good fit, I'll personally review your company and marketing, develop a strategy for what I'd do differently, and discuss it with you in depth over a call.Free of charge and no obligation.If you want to work together, I'll explain how it works; if you don't, that's okay too.
No hard selling, no pressure, or challenging sales methods.
Sounds good? Then kindly fill out this form below:
A Bad Retargeting Ad a Day Keeps the Customers Away. So Let’s Fix That!
Do you sometimes feel like you're not looking for some product, instead it is looking for you... in a non appealing way.You look into a specific brand of makeup because you heard your friend talk about it, and before you know it, your social media feed is cursed for a week, with the same ads over and over again.It's called "retargeting", and it's unfortunate that it's used poorly. Because not only is it possible to make this work, but if done correctly, it will provide you with some of the highest return on investment for your marketing budget.Let me show you how to use this concept in a way that is neither unpleasant nor frustrating:
This Slightly Adventurous Term Will Grow Your Sales.
You are not selling burgers or fries to a child, customers have to actually think about what you sell.There is always a lead time. A period in which your prospects consider their options.A fancy phrase for this is a 'customer journey'. (I always felt that was a little exaggerated, but let's just go with it for now).
How To Be The Vehicle For Your Customer’s Journey.
Here is the basic process for practically every product or service:Prospects become aware of a problem or need.
Prospect decides to act on it.
Prospect looks at potential options and solutions.
Prospects choose an option and check out other suppliers.
Prospects buy from a supplier.Relatively simple, right? So, why would we care about this?Getting in front of a prospect early increases the chance of conversion and lowers sales costs. This is a win-win situation.Look at it like this.If you find them at stage 5, it's possible they're just looking for who has a better price. Which means you're too late.Ideally, you want to reach them in stage 3. They begin hunting for solutions, and BOOM, there you are.The good news? If you're performing marketing correctly and following the suggestions in this article, there's a strong chance they'll discover you in stage 3.It's not all good news though. The average attention span of a prospect is horrendous - they call it "TikTok brain". Which means, the chances of them remembering you once they click away are slim to none.So, let's fix that.
Solving the attention span problem.
If someone is thinking about buying your product or service and you’d be the only supplier that was able to talk to them any time they had any questions about it… you’d probably be able to turn them into a customer.Retargeting lets you do almost exactly that. Especially if you use it strategically.Instead of showing people the same posts and the same ad over and over and over again we’re going to do something else.Instead, we’re going to show them new info and content they haven’t seen before. Maybe we record three, four, five videos, each highlighting something important that your future client needs to know. You know, something useful that actually helps them.Then we retarget the people that saw our ads before, showing them new information, helping them out long before money changes hands.
Exploiting The Reciprocity Reflex (in a good way)
If someone helps you out without asking you something in return… What's your first reaction? For most people two things come to mind.Why is this person helping me? What is he trying to get?Makes total sense. But once you are certain that he’s not about to ask you for something in return, something else kicks in.This person did me a favor. I now ‘owe’ something back.Doesn’t mean he can call you and ask you to bail him out of jail. Doesn’t mean you’re gonna break your back carrying things around moving boxes for him when he changes homes.But there is something in your mind that says: ‘this person did something for us. If we get a chance to help we should return the favor’.Reciprocity is built into our brain. And we can use it (in a good way) when we do our marketing.The trick is to help people by actually helping them.Crazy right? I know.But it works. And it makes selling so much easier.Get this right and you won’t have to “hard close” anyone. By the time they talk to you they already think highly of you! Because you were there for them when they needed you most.We’ll talk about this principle more in the future. For now, try and experiment with retargeting and see how it works out for you. Think about how you could implement this in your business.Talk soon,KaiseiP.S. Curious about how I’d handle the retargeting part of your advertising? Do this:Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.No cost, no obligation.If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.Sounds good? Then kindly fill out this form:
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